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--Customer Satisfaction with hotels drops for first time since
9-11 --
--First-Ever Measure of Satisfaction With Vacation
Clubs
Places Disney Vacation Clubs on Top--
SAN RAFAEL, Calif. - May 10, 2005 -- Market Metrix, LLC,
the leading provider of market research services for the hospitality
industry, today announced results of the Market Metrix Hospitality
Index (MMHI) for the first quarter of this year. Ritz-Carlton, JetBlue
Airways and Enterprise Rent-A-Car ranked number one in hotel, airline
and rental car industry customer satisfaction, respectively.
For the first time since 9/11, in a year-over-year comparison,
guest satisfaction was down or flat across all hotel segments except
for Extended Stay. The biggest losers were in the Casino and Luxury
segments with drops of -2.3% and -0.9% respectively.
Why the downturn? Has the industry simply recovered to pre-9/11
levels and is now starting to flatten out? Or, has the rather quick
upturn in business caught hotels off-guard in terms of staffing
and amenities? Probably a combination
but other industries
are also down in customer satisfaction. In the past six months,
retail, financial services, and e-commerce all have received dramatically
lower customer ratings according to the American Customer Satisfaction
Index.
For hotels, and especially companies and properties that are fighting
to keep pace, continuing declines in customer satisfaction will
further influence demand and consumer price tolerance. Dissatisfied
guests are more price sensitive and less likely to return.
Vacation Clubs
To recognize their continuing growth, Vacation Clubs was added as
a new category in Q1 2005. For Q1 2005, as a group, customer satisfaction
with Vacation Clubs (87.4) was second only to the Extended Stay
segment (87.9).
The winner was Disney Vacation Club (92.1) followed by Trendwest
Resorts (88.6). Interestingly, vacation club travelers report feeling
more 'Practical' (82.3) than Extended Stay customers (80.3) and
more Welcome (90.5) than even Luxury (89.8) guests.
MMHI Top-Hospitality Rankings Q1 2005
Hotel - Overall
Ritz-Carlton
Airline
JetBlue Airways
Car Rental
Enterprise Rent-A-Car
Luxury Hotels
Ritz-Carlton
Upper Upscale
Kimpton Hotels
Upscale Hotels
SpringHill Suites
Midscale w/ F&B
Holiday Inn Select
Midscale w/out F&B
Wingate Inn
Economy Hotels
Jameson Inns
Extended-Stay Hotels
Homewood Suites
Vacation Clubs
Disney Vacation Club
Upscale Casino
Venetian
Casino
Rio
Hotel Reservations Website - Hotel Brand
Sleep Inn
Hotel Reservations Website - Travel
Yahoo! Travel
(w/o F&B = without food & beverage)
About MMHI
The Market Metrix Hospitality Index is a quarterly report of customer
satisfaction with hotel, airline and car rental companies based
on 35,000 in-depth consumer interviews. The MMHI ranks top hospitality
brands by industry and, for hotels, by categories such as luxury,
mid-price and economy. Detailed, in-depth and customized reports
are available for subscribers. No other customer satisfaction index
offers MMHI's reporting frequency, volume of customer interviews,
cross-industry results or innovative satisfaction measures.
About Market Metrix
Market Metrix, LLC was founded in 1996 by partners Jonathan Barsky,
Ph.D., and Lenny Nash to provide the hospitality industry with better
customer and employee satisfaction measurement programs and management
tools. In addition to MMHI, Market Metrix provides clients with
award-winning survey systems and strategic services. Market Metrix
also operates the Consumer Research Center, which provides focus
group services, data entry services and a state-of-the-art specialty
call center. Based in San Rafael, Calif., Market Metrix is partner-owned
and has 50 employees. For more information, log onto www.marketmetrix.com
or call 1-800-239-7515.
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Contact:
Krishna Amin
Market Metrix
tel 415-721-1300
fax 415-721-1314
http://www.marketmetrix.com
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