Market Metrix Hospitality Index - Brand History Tool

View your company's performance and benchmark against competitors and highly ranked companies using the Market Metrix Hospitality Index™ database. Choose a brand from the alphabetical pull-down list below or choose from a list of brands by segment. Learn more about the full MMHI product here.

Select Brand from list: (full list by segment)

	4th Qtr 2009 Customer Satisfaction Score	Change from last quarter	Display on graph
Hilton Hotels Corporation	81.7	-1.5
Upper Upscale Average	84.9	-0.2
Best in Upper Upscale	92.1	-0.4
Hotel Industry Average	83.8	-0.2

Notes

30 quarters of data are available for Hilton Hotels Corporation

	1st Qtr 2006	2nd Qtr 2006	3rd Qtr 2006	4th Qtr 2006	1st Qtr 2007	2nd Qtr 2007	3rd Qtr 2007	4th Qtr 2007	1st Qtr 2008	2nd Qtr 2008	3rd Qtr 2008	4th Qtr 2008	1st Qtr 2009	2nd Qtr 2009	3rd Qtr 2009	4th Qtr 2009	Program to date
Hilton Hotels Corporation	81.3	82.2	82.2	82.2	84.8	81.5	81.7	82.3	82.0	83.0	83.0	82.4	82.5	82.2	83.2	81.7	81.7
Upper Upscale Average	83.1	83.1	83.3	82.9	83.7	83.6	83.9	82.5	82.3	83.5	83.6	84.2	84.6	84.6	85.1	84.9	83.3
Best in Upper Upscale	91.9	90.9	89.8	90.9	89.9	90.6	89.7	90.6	91.4	90.2	91.1	91.4	91.2	91.6	92.5	92.1	90.6
Hotel Industry Average	81.6	81.2	81.8	81.3	82.1	82.7	82.8	82.5	82.6	83.2	83.4	83.7	83.9	83.9	84.0	83.8	82.0

The data shown here is just a fraction of the data available in the Market Metrix Hospitality Index™ database. MMHI provides essential details to understand what contributes to a brand score - why a brand is scoring high or low compared to competitors. Innovative metrics such as Loyalty Program Effectiveness, Loyalty Emotions™, and Brand Leakage provide new insights into consumer attitudes and behavior.

As the most rigorous research database available, the Market Metrix Hospitality Index is a powerful source of information for hospitality executives and their teams. Please contact us for more information.