ROI Calculator

How much are YOUR happy customers worth?

Enter your numbers and see the real value of your hotel guests

You already know that happy customers mean profit for your hotel. But do you know just how much profit?

While many factors impact profitability, new data shows that improving guest satisfaction is the best strategy, even in hard economic times. The numbers prove it: good customer relationships are your best asset.

Even a small increase in satisfaction means higher loyalty, more positive word-of-mouth advertising, and reduced costs. The Market Metrix ROI Calculator gives you a look inside the numbers, to see the real effect of customer satisfaction on your bottom line.

Our calculation is based on lifetime value and includes average length of stay, non-room spend, repeat visits, referrals (online and offline), average margin, and other data extrapolated from Market Metrix Hospitality Index™ data and other industry sources.

For more information and a copy of our white paper "The NEW Value of Hotel Customers" please contact us.

For a free demo of Customer MetrixTM or Employee MetrixTM, or to speak with a sales rep, please contact Market Metrix.