Customer Satisfaction: Applying concepts to industry-wide measures

Categories: Emotions; The Guest Experience
As published in: Market Metrix Research
Date: October 1, 2003
Author: Jonathan Barsky, Lenny Nash

Hotel customers' emotions can cement their loyalty to your operation, but those emotions are slightly different for each hotel segment.

Customer Satisfaction: Applying Concepts to Industry-wide Measures

Jonathan Barsky and Lenny Nash work for Market Metrix LLC (MarketMetrix.com), a firm that provides customer and employee programs for the hospitality industry. For more information, call (800) 239-7515.