Market Metrix Casino Hotel Index™

In tough times, having reliable data on how you stack up against your competitors is critical to making the right decisions. Use the Market Metrix Casino Index™ to:

  • Set service and product performance benchmarks
  • Refine your brand position relative to competitors
  • Identify and act upon key drivers of casino hotel guest satisfaction

PDF Report

$2,500 per Quarter, $8,000 Annual Subscription

The report includes 100+ pages of detailed analysis and innovative metrics which provide reliable, new insights into consumer attitudes and behavior. Data is provided for one brand and up to eight competitor brands to create a custom benchmark. Eight quarters of trend data provided for select questions. Contact us for more information.

Excel Data Set

$5,000 per Quarter, $12,000 Annual Subscription

The full MMHI data set for all 50 Casino Brands for the Quarter delivered in Excel for your custom analysis. Contact us for more information.


Based on 10,000 customer interviews conducted with casino guests at 130 casino hotels located across the U.S., the Market Metrix Casino Hotel Index is the largest and most in-depth measure of casino hotel customer satisfaction available.

Detailed analysis includes:

  • Customer Satisfaction
  • Loyalty Emotions©
  • Loyalty Program Analysis
  • Secure Customer Evaluation
  • Price Sensitivity
  • Demographics
  • Guest Comments and more

If your brand is not listed, please contact us to see how your brand or property may be added. Contact us to receive your Casino Hotel Index report today: sales@marketmetrix.com or Erin Band at +1.415.721.1300 x 312.