Market Metrix Hospitality Index™

Find answers to important questions and find unexpected opportunities for improvement using the Market Metrix Hospitality Index™ database. MMHI is the largest and most in-depth measure of hospitality company performance available today. Based on 35,000 customer interviews conducted each quarter, MMHI allows you to compare your company’s performance against competitors and other highly ranked companies. Check out MMHI winners or history for a particular brand now.

Understand Trends

Brand leakage

Evaluate the brand-switching habits of hotel customers. Track who remains loyal, switches to another brand or tries another brand and then switches back.

Loyalty Program Effectiveness

Find out the impact a brand's loyalty program has on attracting new business and encouraging repeat visits.

Website Satisfaction

Track guest satisfaction with their online reservation experience across brands and over time.

Loyalty Emotions™

Companies that elicit Loyalty Emotions obtain higher rates and can increase prices with fewer objections.

Price Premium

Learn how much guests are willing to pay before switching brands.

Improve Performance

MMHI is intelligence you can use. MMHI can help you answer questions such as:

• how does your company’s performance compare to your competitors from the customer perspective?
• is your company meeting customer expectations?
• do you need to invest more in customer service and retention?
• have you created an emotional connection with your customers? How about your competitors?
• how much more would your customers pay before switching to competitors?
• how can you segment your customers to identify the most effective marketing, media and product strategies?

MMHI data holds insights that can help you refine strategies for differentiating yourself in a competitive marketplace. Industry results are compiled into quarterly reports, which are available for purchase. Subscribers can measure their company's performance and dynamically benchmark their ratings against those of competitors and highly ranked companies within and across other hospitality industries.

• quarterly results for all major hotel brands, airlines, and car rental companies
• a powerful consumer segmentation model that allows you to better understand and identify your unique client and prospect base
• flexible reporting platform that allows you to select your own competitor benchmark group
• MMHI integrates with Customer Metrix™, using the optional Market Tracker module, to provide comprehensive internal and external benchmarking to drive improvement