Market Metrix introduces “Advanced Analytics” for powerful data analysis over the internet

-- On-demand analytics and reporting platform enables Market Metrix clients to easily access the data they need to make the right decisions --

SAN RAFAEL, CA — March 23, 2010 — Market Metrix, LLC, the leader in feedback solutions for the hospitality industry, today announced the addition of Advanced Analytics as a powerful add-on to CustomerMetrix, the hospitality industry’s leading customer feedback system. Advanced Analytics allows ad hoc reporting and slice and dice data analysis over the Internet. It is powered by GoodData, the world leader in internet data visualization.

“Our hospitality customers have an insatiable desire to better understand data around customer satisfaction and loyalty,” said Robert Honeycutt, CEO of Market Metrix. “Advanced Analytics lets us give them a powerful tool to dig deeper, understand trends and capture more of the story behind the metrics.”

Advanced Analytics is a natural extension of Market Metrix’s customer satisfaction and loyalty products and offers unprecedented access and insight into guest data. Key features include:

  • Deep Ad Hoc Analysis
    Slice and dice data using an intuitive interface.
  • Reports and Dashboards
    Use default reports or build dynamic reports and dashboards with rich graphics to fully visualize your data.
  • Collaborative Analysis
    Collaborate and share projects, reports and results with colleagues and management in real time.

Advanced Analytics provides the ability to select from a menu of reports or build custom dashboards and reports via an easy-to-use interface directly within Market Metrix’s existing customer portal. Here are a few examples of how Market Metrix clients are using Advanced Analytics:

  • Link high and low Service Scores to departments (e.g., reservations, front desk) and individual employees
  • Uncover which rooms or groups of rooms are contributing to low scores and the specific problems reported
  • Create profiles of the most loyal and highest spend guests by age, gender and origin
  • Examine characteristics of loyalty program members by tier level

Please join us for our upcoming Webinar
Advanced Analytics - A powerful add-on to Customer Metrix
Wednesday, April 7, 2010 11:00 AM - 12:00 PM PDT
Register for Webinar Here: https://www2.gotomeeting.com/register/166508595

About Market Metrix

Market Metrix has been helping hospitality companies turn feedback into performance since 1996. We combine award-winning research and powerful technology to help clients make the right business decisions. Our Software-as-a-Service (SaaS) products help clients improve guest and employee loyalty and gain control over the social media wave.